NowThis, a video only startup publishing company, has just been nabbed by Snapchat and added to its Discover page.
The news publisher is different than most traditional news websites, as its homepage isn’t even a homepage, but a springboard to different social media platforms where users can access videos through Twitter, Facebook, Instagram and many others.
Available to all Snapchat users, NowThis will feature daily content and bring news users to Snapchat because the video startup claims to get one billion video views per month from its audiences on social.
"We couldn't be more excited to be joining Discover and participate in this growing medium for publishers. As a distributed media company, we are entirely focused on bringing interesting and entertaining videos to where our audience lives, and in a way that is conducive to the platform where the content is being consumed," said Athan Stephanopoulos, President of NowThis in a press release.
Content on the new Discover tab will feature daily break news, entertainment, pop culture, real-time election coverage that is most relevant to millennials and younger users plus quick tips on how to appear smarter in social situations.
NowThis will not only inform the public on top news stories, but help many overcome social anxiety but offering trendy conversation starters and witty catch phrases.
Delivering both content and context, NowThis is making news fun and easily accessible. The company does the weeding for social, only delivering stories that are relevant to the millennial population that are typically overlooked by traditional media outlets.
In addition to the new Discover tab, General Electric has partnered with NowThis to be the channel’s official brand to debut advertising during its launch.