PetSmart Uses #MonsterCute Pet Influencers for Campaign

Zoe Gonzales

1 year 3 months ago

PetSmart Taps Into Monstercute Pet Influencers

PetSmart has launched its #MonsterCute campaign across all social media platforms and the result is, well, adorable. Pet influencers on Instagram, Twitter and Facebook have taken to the web to show off PetSmart’s collection totalling hundreds of pet halloween costumes. Users who upload their pet in a costume and use the hashtag #MonsterCute are entered to win a contest for a prize of $1000. The campaign grabs the attention of those ardent Manny The Frenchie followers, while encouraging engagement from regular users.

By relying on more than PetSmart’s own social presence, the brand has branched out with its network of influencers, and in turn, has increased attention around its halloween-themed products, and created a fun, creative reputation for the pet store company. Even if users don’t actively engage by uploading a photo, few people can hold back a smile at the sight of a chihuahua in a pirate hat.

The following influencers have succeeded in producing steady audience engagement for the #MonsterCute campaign on Instagram.

@manny_the_frenchie Channels His Inner (And Outer) Triceratops
@toastmeetsworld Goes As Loofah For #MonsterCute
@white_coffee_cat Is a Pirate for PetSmart
@chloekardoggian Wears A #MonsterCute Costume

Instagram isn’t the only place proud pet bloggers are participating in the contest. PetSmart is also directly promoting the contest on Facebook and Twitter, with their own photos, which are equally #MonsterCute. 

#MonsterCute Arrives on Facebook

The #MonsterCute photo contest is back! Submit fang-tastic photos of you and your pet in Halloween costumes on our site...

Posted by PetSmart on Monday, September 28, 2015

Don't delay! The deadline for our #MonsterCute Contest is Nov. 2 at monstercute.petsmart.com. The small pets category has some cute competition! (photo credit: Stephanie S.)

Posted by PetSmart on Wednesday, October 29, 2014